Attention-grabber. First off, it’s gotta resonate with your dream client. (Not likely to happen when you’re leading with something like, “As a licensed clinical counselor, I…”.) A good personal statement should make your dream client sit up and take notice. And, ideally, take the next step to get in touch with you.
The Struggle. Focus on just 1 or 2 primary struggles. There’s simply not space to describe several challenges your dream client is facing. And listing them out isn’t compelling. So, pick a couple (at most) and paint a picture of what they’re experiencing.
The Solution. Finally, your personal statement should pivot to a way out of their current challenge. One highly effective way to achieve this is to describe how life will feel different for them when they’re no longer struggling in the same way. Note that this is NOT the same thing as listing the specific therapeutic interventions you’ll use. Doing so rarely translates to meaningful connection.